A Celebration of Professor TC Melewar’s Contribution to Corporate Branding, Identity, Image and Reputation Research
Special Issues in the Corporate Reputation Review and International Journal of Advertising
Corporate Reputation Review
(only papers that are related to corporate identity, including visual identity and
related aspects of identity)
Corporate Reputation Review was created to provide a forum for research and analysis about reputations and reputation management for companies, as well as social
organisations and entities as diverse as non-profit groups, cities, regions, and countries
whose reputations have similar epistemological roots. The journal explores
relationships between corporate reputation and strategic positioning: corporate
identity, communications, and image; branding and profiling; valuation and
performance.
International Journal of Advertising
(only papers that are related to advertising’s role in corporate reputation)
The International Journal of Advertising (IJA) publishes original contributions on all aspects of
marketing communications from the academic, practitioner and public policy perspectives. It
includes advertising and media, direct marketing, sales promotions, sponsorship, public
relations and integrated marketing communications
(IMC).