- Sensory and experiential emotions, value and image in corporate brand, identity, image and reputation;
- Experiential and sensory techniques in corporate branding, identity, image, and reputation, for example, aural, aroma, touch and visual;
- Cognitive vs affective responses to corporate brand and identity stimuli;
Luxury, symbols and identity; - Influence of new technologies in corporate identity, reputation and brand
communication; - Integration of different communication channels and platforms to maintain and reinforce corporate image and reputation;
- Consumer research and corporate communications;
- The management of corporate brands and identities;
- Corporate social responsibility, branding and ethical corporate identities;
- Digital (smart) and social media in corporate branding, identity, image, and reputation;
- The impact of user-generated reviews on corporate branding, identity and reputation;
- B2B branding: organisation identity and corporate strategy;
- Place, nation branding and the world order in a new interconnected world;
- The impact of user-generated reviews on brand equity, internal branding and
employee engagement; - Innovation in corporate branding, identity and reputation.
